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What If?

May 16, 2017 10:39 AM | Marty (Administrator)

I was listening to a TED Talk yesterday. Well, it was really a TED discussion. Chris Anderson was interviewing Elon Musk—you know, the genius behind Tesla, SpaceX, SolarCity, Hyperloop, etc.—and the discussion was fascinating!

I always enjoy hearing Elon speak about the projects he's working on. He doesn't seem constrained by the limits most people put on what could be possible. If there's a problem, no matter how unsolvable it may seem, he comes up with a grand solution and presents it in a matter-of-fact "yeah, we can totally do this" fashion.

He spent a good part of the discussion answering questions about The Boring Company, one of his latest brainchildren, and how he's looking to solve Los Angeles congestion by digging down instead of building up—totally rethinking the way we dig tunnels to create a massive underground network potentially allowing a vehicle to get from Westwood to LAX in six minutes. It's nuts. I love it!

But what really caught my attention was when the conversation turned to SpaceX and Elon's ideas for a Mars colony. He and Chris were talking about a future where we, as humans, are a space-faring multi-planet species. And I think most of us, myself certainly included, just assumed this is what the future holds. But Elon made it very clear that this destiny is not by any means imminent.

Elon explained, "Then there's becoming a multi-planet species and space-faring civilization. This is not inevitable. It's very important to appreciate this is not inevitable."

He then mentioned the space program, "If you look at the progress in space, in 1969 you were able to send somebody to the moon. 1969. Then we had the Space Shuttle. The Space Shuttle could only take people to low Earth orbit. Then the Space Shuttle retired, and the United States could take no one to orbit. So that's the trend. The trend is like down to nothing."

I never thought about that. I guess I, probably like most people, just thought that we're naturally getting better and better; that progress just happens as a fixed course. But Elon rebutted that mindset and said, "People are mistaken when they think that technology just automatically improves. It does not automatically improve. It only improves if a lot of people work very hard to make it better, and actually it will, I think, by itself degrade, actually."

He then mentioned how the Ancient Egyptians developed the technology to build the great pyramids, but then forgot how to do it. And the Romans built the magnificent aqueducts, and then forgot how to do it.  

How many times in our own experience have we tried to do something we once were great at and mess it up royally? We get out of practice … and we forget. And if we don't put effort into improving, growing, tweaking, and sometimes completely reinventing, we'll get stale and eventually go backward.

Our businesses need constant attention. We can't get too comfortable. We can't just go forward for years in the status quo. Because the market is constantly changing, our customers' needs are constantly changing, and the way in which we process, deliver, source, and serve should always be adaptable to meet those needs.

And sometimes we have to look at our situations completely objectively. We must let go of all the constraints that we put our minds in and think, "What if!?" What if we dig tunnels instead of going up? What if we retire our old low-orbiting space shuttle and build a new kind of rocket that will take us much, much further? What if we break out of the path that we're stuck in and think about going to new worlds instead?

You can do anything. Your business isn't limited by where it is right now or the way it's always done stuff. Go ahead and break the mold.

What if?

Please listen to the TED Talk here:  https://www.ted.com/talks/elon_musk_the_future_we_re_building_and_boring?language=en

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Marty Johnson, AMBC Director of Marketing | askunclemarty.com

Association of Mail & Business Centers TM, 1465 Woodbury Ave. #811, Portsmouth, NH 03801  ~  (815) 316-8255

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